One design fits all? Design has become an inflationary fashion topic. Everything is design and everybody is a designer. So why is it, that today so many products have become totally exchangeable? Why have so many products lost that special touch, that singular quality? Clear answer: because their presentation follows standard routines. We claim: There is no standard solution for a truly exceptional appearance. Each company, each product, each service is unique and deserves a unique form. For us, creation is a process where we will abandon shortcuts and choose the long way when required. We will circle a topic as long as it takes to shed light on all its aspects. We are open for the unexpected - and we take the liberty to again and again challenge any predefined conceptions. |
Boundaries and limitations? Our customers are really lucky, for we are great in the face of limitations and boundaries. We see the opportunities in them and we see beyond them. This external view for us is privilege and incentive at the same time. For you it can be an excellent opportunity to complete your picture - because your customers see you just the same way as we do: from the outside. We claim: Only if you look at the inside AND the outside you will see the whole. This is why we really make an effort to understand your inside view and why we take the courage to communicate our outside view to you. Even if in some cases it would be much easier for us to just do what you want us to do. That we will do anyway, in the end, but it will be from a holistic perspective. |
Men and mice? We do not think with the mouse. We think with our heads. You think that is a simple truth? No way, for in real life many agencies first think of limitations on the technical side, and not of potentials on the creative side. Of course it is easier to move in categories where one has been successful before. But proven in use often is not what is best for your special process. We claim: If you can think it, you can make it. And if it does not work this way then we will find another way. “Yes we can” is not only the motto that is moving America today, it is the motto that has been moving Gestaltanstalt for many years. That is why we love to do what we are good at: creating. |